A backlink refers to a link that leads from one webpage to another. Google and other major search engines consider a website's backlinks as recommendations the site has received from other websites. The more recommendations a page has, meaning links from other...

In the world of search engine optimization (SEO), a crawler (Finnish: Indeksointirobotti) refers to a program used by search engines to traverse the internet, gather, and index information. For example, to make a website appear in Google search results, a crawler must...

When discussing hackers, you might have heard of Black Hat and White Hat hackers. The White Hat side represents those who operate within the law and, for example, assist authorities or companies in testing their security for vulnerabilities. Conversely, the Black Hat...

It's been just over a year since I packed my bags, moved to Tampere, and switched from being a full-time entrepreneur to a role in a marketing agency. I wanted to gain a fresh perspective on the marketing industry and refine my skills further, and so far, it has been...

While most social media platforms primarily rely on algorithms to display content to users, Instagram is no exception. The better you understand how Instagram's algorithm works, the more effectively you can leverage it for purposes such as growing your business or...

The answer to this question is that there is no one right answer to how much a company should allocate to Facebook advertising. According to Facebook itself, you can advertise with as little as $5 per week or as much as $50,000 per week – both are possible. It largely...

It's time to update the blog with the results of the search engine optimization again. It's been about six months since the last update. For the first time, visibility and traffic are becoming quite substantial and consistent compared to before. Monthly, my page...

Many website owners have surely pondered how their own site ranks and performs on Google. However, the best way to determine ranking and search engine friendliness is not through simply Googling your own site and reviewing its placement. For this purpose, there exists...

It's been 12 months since I officially began my search engine endeavors in the form of this blog. The last time I updated the Google optimization results of my blog here was in April, precisely on the 17th. Now we've moved forward another 6 months, and it's time to...

I have probably mentioned Facebook's target groups on the blog a few times. However, I haven't delved into them deeply, so I'm thinking that now might be a good time. Target groups refer to different audiences that can be utilized in marketing, which can be created...

What is keyword research and how is it done? Keyword research involves finding the best keywords for your own website, in other words, understanding what search terms potential customers use on Google to find your services. The research reveals which keywords your...

For a little over a year now, I've been writing blog posts on digital marketing topics with varying levels of activity. Alongside the content creation, I've been practicing search engine optimization (SEO) and learning how to build search visibility from scratch. I...

Why should a small business market on social media? Social media marketing is fantastic because it doesn't require significant resources to succeed. Additionally, social media makes it incredibly easy to efficiently reach large audiences. According to an article from...

As a child, when I eagerly opened the doors of an advent calendar during the Christmas season, nowadays, I open my clients' advertising account dashboards with the same enthusiasm. From my perspective, digital marketing and Google advertising are much like a Kinder...

Having worked on Facebook advertising for several years for businesses of different sizes and industries, I've accumulated a fair amount of experience and insights into the intricacies of Facebook advertising. In my opinion, the best way to learn Facebook advertising...

Search engine optimization (SEO) is starting to make a strong impact alongside paid search engine advertising. It's predicted that achieving results with search engine advertising will become increasingly challenging in the future, so it's high time to invest in your...

Increase Your Sales with Facebook Remarketing How often have you purchased a product or service based solely on the first ad you've seen? Probably not very often, as statistics show that only about 2% of website visitors who click on the initial ad make a purchase...

Are you using landing pages in your company's digital marketing? A landing page usually refers to a simple sales page aimed at attracting visitors through digital campaigns. Landing pages combined with advertising are an extremely effective way to build your company's...

Just like all other social media platforms, Facebook also aims to provide content to its users that will likely keep them engaged for as long as possible. Simply put, Facebook tries to show you content it believes you will enjoy the most. It constantly gathers...

Facebook marketing and its results Many who engage in Facebook marketing find themselves pondering whether their ads succeeded and how the next ad could be better than the previous one. Especially when advertising on Facebook, the Business Manager presents a palette...

Online Presence and Digital Marketing Are you already online? It's great if you are, because your customers are too. Every business and organization should have their own virtual storefront on the internet. Nearly every Finn uses the internet, and most of them surf...