A backlink refers to a link that leads from one webpage to another. Google and other major search engines consider a website's backlinks as recommendations the site has received from other websites. The more recommendations a page has, meaning links from other...

In the world of search engine optimization (SEO), a crawler (Finnish: Indeksointirobotti) refers to a program used by search engines to traverse the internet, gather, and index information. For example, to make a website appear in Google search results, a crawler must...

When discussing hackers, you might have heard of Black Hat and White Hat hackers. The White Hat side represents those who operate within the law and, for example, assist authorities or companies in testing their security for vulnerabilities. Conversely, the Black Hat...

It's been just over a year since I packed my bags, moved to Tampere, and switched from being a full-time entrepreneur to a role in a marketing agency. I wanted to gain a fresh perspective on the marketing industry and refine my skills further, and so far, it has been...

While most social media platforms primarily rely on algorithms to display content to users, Instagram is no exception. The better you understand how Instagram's algorithm works, the more effectively you can leverage it for purposes such as growing your business or...

The answer to this question is that there is no one right answer to how much a company should allocate to Facebook advertising. According to Facebook itself, you can advertise with as little as $5 per week or as much as $50,000 per week – both are possible. It largely...